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Chapter I
2030 Vision: Become the Unicorn
We are on a pivotal journey — from manufacturer to global Unicorn. $1 Billion valuation is not a dream. It's our destination.
💰
$500M
Annual Revenue Target
37% growth confirmed in 2025
📊
$100M
EBITDA Target
20% profitability margin on revenue
📈
25–35%
Annual Growth
Consistent compounding year over year
🌍
≤25%
Top Market Share
True diversification across all markets
❤️
90%+
Net Promoter Score
World-class client satisfaction
🛒
≤8%
Top Client Share
No dangerous dependency on one client
✨ Knowledge Check — Vision
What is the primary metric that defines a Unicorn?
Chapter II
From Manufacturer to Solution Provider
We are leaving the red ocean of commodity manufacturing. Our future is built on four pillars that create unmatched value for every client.
01
🧠 Bespoke Business Consultancy
We act as industry experts who understand the deep details and challenges of our clients — designing effective business ecosystems, improving sales, and strengthening long-term profitability.
02
🔧 Comprehensive Turnkey Solutions
We deliver integrated solutions combining hardware, software, and selected partner products — a complete turnkey proposition tailored precisely to each client's needs.
03
⚡ Efficient After-Sales Support
Fast, scalable rollout and ongoing maintenance of equipment. We stay with our clients long after delivery — building loyalty and recurring revenue streams.
04
💡 Revenue-Boosting Innovations
We deliver unique ROI-driven innovations that help clients diversify revenue streams and accelerate return on investment. We don't just sell — we multiply client value.
✨ Knowledge Check — Solutions
In one sentence, what is the core shift the company is making?
Chapter III
Roadmaps for Five Industries
Click on each territory to reveal the full strategic activities. Explore all five to unlock your Industries Explorer achievement.
🌳
Forest of Retail
Primary Growth Engine
Dominate the Convenience Store segment and beyond — from supermarkets to DIY — with modular, technology-driven solutions.
PolandRomaniaUKFranceSaudi ArabiaAfricaUSA
▼ Click to explore activities
Dominate Convenience Store segment through partner networks
Launch reference project in USA to enter American market
Build African market presence as a new growth direction
Maintain leadership in the Ukrainian market
Integrate self-checkouts as a core proposition element
Expand digital signage into a complete solution offer
Develop horizontal freezers for medium store formats
Deploy StoreIs Configurator in every sales conversation
Expand production in Ukrainian and Polish factories
🌿
Glade of Out-of-Home
Fastest Growing Segment
The fastest-growing business area. Scale globally through rollouts in existing and new markets, focus on the Americas.
North AmericaSouth AmericaGlobal
▼ Click to explore activities
Scale OOH business globally — Americas as key focus
Expand Bespoke Consultancy and Network Management Services
Execute desire-generating sales strategy to create demand
Strengthen SiCity technology partnership
Finalise indoor locker solution development
Industrialise and launch first Dropbox Infinity rollouts
Build team talent to sustain the rapid growth pace
🛤️
Intralogistics Path
From Storage to Automation
Transform from a storage shelving supplier into a full automated intralogistics player across EU and UK markets.
RomaniaPolandUKFranceGermany
▼ Click to explore activities
Expand in Romania, Poland, UK — our core markets
Establish presence in France and Germany
Build a strong partnership chain for market reach
Integrate intralogistics into Retail & OOH turnkey offers
Achieve first warehouse automation reference projects in Ukraine
Prepare for Logimat participation in 2027 or 2028
Develop service and after-sales support for recurring revenue
🏝️
POSM Island
Tobacco Industry Focus
Build a complete solution provider position for the biggest tobacco companies in the world — across all continents.
TOP3 TobaccoAll ContinentsInterTabac 2026
▼ Click to explore activities
Exclusive focus on the tobacco industry
Deepen relationships with TOP3 tobacco companies globally
Win a reference project with one additional top tobacco company
Represent company brilliantly at InterTabac 2026
Integrate digital signage and after-sales into the offer
Industrialise products and reduce lead time for sample units
Scale production capabilities to support business growth
🌾
Vending Field
The Future of Retail
Achieve first rollouts and promote vending as the future of retail — targeting operators with the infrastructure to scale fast.
UkrainePolandUKVenditalia 2026
▼ Click to explore activities
Develop business actively in Ukraine, Poland, and UK
Target vending operators as priority customer group
Participate in Venditalia 2026 for visibility and lead generation
Industrialise solution for mass rollout readiness
Develop service and after-sales support as part of the offer
Add microwave module and freezer module to the portfolio
Industries explored: 0 / 5
✨ Knowledge Check — Industries
Which industries are targeting global expansion?
Chapter IV
Taming the Forest Inhabitants
Before you catch the Unicorn, you must tame the other creatures of the forest. Every tier matters — Hares become Boars, Boars become Elks.
🦌
The Elks
Tier 1 — International Giants
Large-scale international companies like Carrefour, Auchan, Amazon, Allegro. Predictable, long-term budgets — but they demand strategic workshops, tender-specific engineering, and cutting-edge innovation.
There are very few Elks. Everyone is chasing them. We win by being smarter, faster, and more innovative.
💼 Annual budget: >$5M
🐗
The Boars
Tier 2 — Regional Champions
Strong regional players with proven business models. Fast-moving and value-oriented. Our goal is to provide turnkey solutions that fuel their rapid expansion — usually with our partner network.
Boars are the backbone of consistent, scalable growth.
💼 Mid-range budgets — high volume potential
🐇
The Hares
Tier 3 — Mom & Pop Retailers
Small, agile independent retailers (Retail only). Individual budgets are small, but combined volume is massive. They need guidance — on equipment, store design, suppliers. We serve them through partners and user-friendly digital tools.
Today's Hare is tomorrow's Boar.
💼 Small budgets — massive combined volume
🔄 The Evolution Cycle: Hares → Boars → Elks → Boars → ... The cycle never stops. Nurture every tier. A client ignored today is a missed Elk tomorrow.
✨ Knowledge Check — Clients
What does "The Evolution Cycle" warn us never to do?
Chapter V
The Partnership Platform
We don't just build products — we build ecosystems. Our partner network is a living organism that extends our reach across every market on Earth.
🦁
The Lions
Distributors — Local Faces
Large partners who are the local face of Our Company. They develop territories proactively, keep stock in their own warehouses, provide installation and maintenance, and build their own networks of subpartners.
🐺
The Wolves
Project Partners — Deal Closers
Focused on Elks and Boars using a turnkey project-based approach — from lead generation through installation and ongoing maintenance. Wolves hunt big game alongside us.
🦊
The Foxes
Commercial Agents — Door Openers
The connectors. Foxes introduce us to key decision-makers, creating opportunities in new markets and projects we could never access alone. Invaluable in unknown territory.
🌐 Our Mission: Build joint market development strategies with key partners. Enable them to offer the broadest range of Our Company solutions. Create the perfect ecosystem where every partner business thrives — a harmonious, unified system, not just a sales network.
✨ Knowledge Check — Partners
What is the ultimate ambition for our partner ecosystem — beyond just sales?
Chapter VI
Strategic Marketing: The Lures
Marketing is no longer a support function. It is our phygital strategic engine — building trust, creating desire, and establishing emotional connections globally.
🎪
Exhibition Excellence
World-class presence at EuroShop, Post Expo, InterTabac, Venditalia, Logimat and beyond. Pre-schedule every meeting, fill the agenda before doors open, and convert every opportunity into pilots and rollouts after the show ends.
🌐
Digital Ecosystem
Our online presence is the first stage of our global sales funnel. LinkedIn is our primary B2B hub. We are rebuilding our corporate website from scratch — a high-performance environment that clearly communicates our value to clients and partners worldwide.
🏆
The Trophy Cabinet
Case studies are our most effective communication tool. We shift to problem-solving narratives — what challenge the client faced and exactly how we solved it. Video case studies provide an immersive look at our global project scale.
✨
StoreIs — The Ultimate Lure
The AI-powered configurator that lets clients design a complete store in 2 minutes — real-time 3D visualisation and an immediate commercial offer. No competitor matches this. We expand StoreIs into the global standard for retail project management.
✨ Knowledge Check — Marketing
What does "phygital" mean in our marketing context?
Chapter VII
The Unicorn Spirit
The Unicorn is not caught by strategy alone — it is caught by spirit. Click each value to claim it as your personal commitment. Collect all 10 to become a true Unicorn Hunter.
Claimed
🔑
Be Honest
Honesty unlocks all paths to success and fuels both personal and professional growth.
Claimed
☀️
Be Optimistic
Optimism is a superpower. It recognises opportunity even in the toughest times.
Claimed
🚁
Helicopter View
Every task measured against 2030: "Does this help us reach $1B?"
Claimed
⚙️
Kaizen & Lean
Obsess over small improvements. 1% efficiency today = $5M business increase in 2030.
Claimed
🧲
Attract Talents
Position yourself as a destination for the world's best people. Talent is our moat.
Claimed
🦅
Bravery Over Perfection
Speed beats accuracy. Smart fast mistakes over cautious inaction. Always.
Claimed
🌿
Be Eco-Friendly
The path to the Unicorn follows the path of sustainable development. Always.
Claimed
🚀
Perform Innovatively
Explore new technologies. Expand knowledge boundaries. You are a team of the future.
Claimed
🌟
Develop the Brand
Create a magnetic story of Our Company. Every interaction builds or destroys the brand.
Claimed
🇺🇦
Remember the Victory
Donate, work hard, volunteer, believe, and help Ukraine achieve victory. Always.
Values claimed: 0 / 10
✨ Knowledge Check — Culture
What does the Helicopter View value ask you to do with every task?
Chapter VIII — Final
The Chase Begins
The Unicorn is not a myth. It is a destination. And you now hold the map.
0
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Through aggressive diversification, phygital innovation, and a global partnership ecosystem, we will redefine what it means to be a leader in the retail industry.
We have the talent. We have the infrastructure. We have the plan. Let's go catch the Unicorn. 🦄
🏭
The Infrastructure
Polish & Ukrainian factories expanding — Kaizen-driven production excellence.
🌍
The Markets
Europe, Americas, Africa, GCC — no continent left unchallenged.
🤝
The Ecosystem
Lions, Wolves, Foxes — a global partner pack working as one.
🦄
The Destination
$1 Billion valuation by 2030. The Unicorn is real and within reach.